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WT Group

After close to 50 years, WT Group’s leadership team determined it was time for a brand overhaul from their look to their website and online presence. NiKnack created a new brand and logo that not only honors their past, but boldly looks ahead to an even brighter and more successful future. The goal with the website was to create a well-designed and functioning site that reflected the WT Group’s core of engineering and design.

NK Striper

After close to 50 years, WT Group’s leadership team determined it was time for a brand overhaul from their look to their website and online presence. NiKnack created a new brand and logo that not only honors their past, but boldly looks ahead to an even brighter and more successful future. The goal with the website was to create a well-designed and functioning site that reflected the WT Group’s core of engineering and design.

Project Category

  • Brand Strategy

    • Logo development & refinement
    • Identity & Brand positioning
    • Value Proposition development
    • Brand Guidelines
    • Video design, production & editing

    Brand Strategy

  • Content

    • Speech writing
    • Award nominations
    • Marketing Material
    • Ghostwriting
    • Newsletters
    • Internal & External Comm Strategies
    • Press Releases
    • Email Campaigns

    Content

  • Digital Platforms

    • Website development
    • User Experience Design
    • User Interface Design
    • ADA Compliant Websites
    • Digital Strategy
    • Social Media Management
    • SEO
    • Adwords / PPC

    Digital Platforms

  • Event Management

    • Contract Negotiations
    • Video Production & Onsite Support
    • Registration Sites
    • Employee Engagement Campaigns
    • Membership Association Sites
    • Sponsorship Management
    • Event Apps
    • Talent Procurement
    • Event Branding
    • Total Event Logistics

    Event Management

  • Video Production

    Video Production

We helped a 3rd generation, family-owned
and run engineering & design firm rebrand

And take their market presence to the next level through an engaging and emotional launch.

76%

Improved organic search results ranking

In less than 2 months, the average position of WT Group's website for keywords increased by 76%

35%

Increased unique & repeat site traffic

The number of website visitors
has grown 35% since the
redesign launch

Industry website design award winner

Recognized by The Zweig Group for Marketing Excellence in the architecture, engineering & construction industry

Elevating the brand internally and externally

  • Managed internal roll-out event to 150+ employees
  • Launched new intranet site to increase employee engagement
  • New Conference Exhibits

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