Connecting event messaging and design for an experience that brings an organization’s mission to life.
With big shoes to fill going into the 13th year, NiKnack’s talented team brought to life a concept that brought the outdoors inside. This cohesive event theme, Where Hope Grows, encompassed encouraging graphics, connected attendees through storytelling, and even included an invitation when planted…grows!
76%
Improved organic search results ranking
In less than 2 months, the average position of WT Group's website for keywords increased by 76%
35%
Increased unique & repeat site traffic
The number of website visitors
has grown 35% since the
redesign launch
Industry
website design award winner
Recognized by The Zweig Group for Marketing Excellence in the architecture, engineering & construction industry
wtengineering.comElevating the brand internally and externally
•
Managed internal roll-out event to 150+ employees
•
Launched new intranet site to increase employee engagement
•
New Conference Exhibits
More efficient content management
The website was built on a new flexible and intuitive content management system (CMS)
Unified online and offline brand identity
We created a cohesive look across all brand assets through the identity transformation
Amplified content effectiveness
We introduced a vibrant color palette and colorful imagery to make content more engaging
Bilingual website and literature
Layouts that feel at home
in both English and Spanish
Targeted industry messaging
Messaging that focused on specific solutions custom to the specific industries
Custom & optimized website
That clearly communicates the brand message and offerings with an SEO-friendly, responsive design
taskinsurancegroup.comTradeshow strategy planning
Bold, visual graphics, metrics and font improve brand visibility on the show floor
Named #1 Benefit in Chicago
Innovative Invitation
Seeded paper and when planted, grows wildflowers
Cohesive Theme
That transcended into all assets from signage & print to décor
Connecting to a cause
Through an event tagline
$2.1M
raised from the event
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