Email marketing might seem outdated, but it's a goldmine of potential if you know how to use it. In a world where you can only take advantage of the next big strategy long enough until the rest of the world catches on, it pays to look at overlooked yet effective marketing tactics that can give you a leg up over the competition.

Here's how you can use email marketing to your advantage for optimum results.

1- Commit to email marketing

Email marketing takes work, but it's work that produces results. If you decide to use email marketing, don't use it as an afterthought. Commit to quality content, interesting openers, and consistency to get the most results out of this marketing strategy.

2 - Personalize your message  

Personalized messages are the most effective because they help you develop a deeper rapport with your target customer base. Emails with personalized subject lines generate 50% higher open rates. However, customizing your message does not stop at using first names in your email header. It also means knowing what questions to ask and matching email templates to customer personas. You can also use specific location and time information to incorporate more personal details in your email, such as information about weather, climate, and holidays to better connect with your recipients.

3 - Use mobile-friendly templates

People use their phones more than they use their laptops or their desktop computers. Your customers'  first interaction with your product or website may have occurred on their mobile devices. You cannot neglect mobile-friendly upgrades, not only for your website but for your email marketing as well.

4 - Focus on useful, practical content

People are more likely to buy from you if they get value from what you write, say, or do. Email marketing is an effective way to add value by providing practical, useful information with each email that you send out. A paragraph on tips and tricks, useful hacks, and how-tos can help make your email marketing content something that your customers will want to bookmark. In addition, reports have shown that adding videos to your email can increase click rates by 300%!

5 - Automate, automate, automate!

Automation is the only way to do email marketing if you want to reach the maximum audience but want to keep it personal at the same time. Automation allows you to segment your email list based on customer data that is updated regularly. Automation allows you to connect with customers based on a specific action, such as when they sign up for a subscription list or when they purchase a certain product. This means you can create personalized content without putting too much of a burden on your marketing resources.

Unlike social media marketing where you can cast a big net, email marketing can be customized to fit a specific target segment of your ideal customer demographic. Customization allows you to create specific, useful, and practical content that will increase the perceived value of your brand or product. This in turn builds consumer trust, and you want people to trust your brand because people who trust your brand product or your message are more likely to buy from you.

Email Marketing Statistics - How do you perform compared to other marketers?

• Close to 319 billion emails are sent and received each day, globally, per 2021 estimates. Given the sheer number of email users, it is too big a platform for marketers to ignore.
• For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019)
• 87% of marketers use email marketing to disseminate their content, (Content Marketing Institute, 2019). This makes email the 3rd most popular distribution channel, just behind social media at 91% and the company website or blog at 89%.
• The average open rate for a welcome email is 82%. Given the high rate, this is a great opportunity to slip in useful information that you would want to arm your audience with!

Take your business to the next level and contact NiKnack Marketing to get started on your email marketing campaign to help you communicate with current and potential customers!

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