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American Cancer Society

Each year, the American Cancer Society hosts one of Chicago’s premier galas, The Discovery Ball, which raises millions of dollars to impact the lives of those affected by cancer. NiKnack Marketing was thrilled not only to help tell an inspirational story through branding the event, but most importantly to partner with an organization whose mission is to free the world from cancer.

NK Striper

Each year, the American Cancer Society hosts one of Chicago’s premier galas, The Discovery Ball, which raises millions of dollars to impact the lives of those affected by cancer. NiKnack Marketing was thrilled not only to help tell an inspirational story through branding the event, but most importantly to partner with an organization whose mission is to free the world from cancer.

Project Category

  • Brand Strategy

    • Logo development & refinement
    • Identity & Brand positioning
    • Value Proposition development
    • Brand Guidelines
    • Video design, production & editing

    Brand Strategy

  • Event icon

    Event Management & Employee Engagement

    • Contract Negotiations
    • Video Production & Onsite Support
    • Registration Sites
    • Employee Engagement Campaigns
    • Membership Association Sites
    • Sponsorship Management
    • Event Apps
    • Talent Procurement
    • Event Branding
    • Total Event Logistics

    Event Management & Employee Engagement

Connecting event messaging and design for an experience that brings an organization’s mission to life. 

With big shoes to fill going into the 13th year, NiKnack’s talented team brought to life a concept that brought the outdoors inside. This cohesive event theme, Where Hope Grows, encompassed encouraging graphics, connected attendees through storytelling, and even included an invitation when planted…grows!

Named #1 Benefit in Chicago

Bizbash

Innovative Invitation

Seeded paper and when planted, grows wildflowers

Cohesive Theme

That transcended into all assets from signage & print to décor

Connecting to a cause

Through an event tagline

Where Hope Grows

$2.1M

raised from the event

NiKnack Marketing is easily one of the best marketing agencies I have ever worked with in my tenure as an event producer

Recently I worked with their team on 6+ projects in relation to our signature Gala (Discovery Ball) at the American Cancer Society and they were all executed perfectly. They truly brought our vision to life. We are still receiving praise for our “plantable” event invitations that their team conceptualized and produced. The entire team is extremely professional, flexible and most importantly kind.

Meghan Gauen

Senior Development Manager, Distinguished Events, American Cancer Society

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